May 23, 2010

SEO: Don't leave your .com behind

When I’m consulting with clients, specifically on SEO, we spend hours trawling through pain points and terms to optomize. Being a techie it is sometimes hard and easy to neglect those potential customers who are less technology oriented.

Sometimes, however, a reminder hits you like a tonne of bricks. One of my newest clients has written a book on converting narcissism and as always I was trawling though Google Analytics to see where she was already at.

Take a look at the top 5 keywords people use to find her book. The top, by a huge margin, is the title of her book! While this is certainly an indicator of bad optimization (I’ve only just started working with her, so we will certainly fix that!) there is certainly an older crowd who type in the name of your product / .com into a search engine instead of the URL bar. Especially if you are going via word of mouth, as Lisa’s fantastic book has, don’t forget to make sure you are right at the top of results for your own product name! It’s not as cool but definitely converts.

And what kind of Marketer would I be without dropping a plug? The book, You Might Be a Narcissist If, is a fantastic read on the inner workings of our brain and, put simply, how ego effects relationships.  Not only has Paul Meier, a co-author, been featured on Oprah but Lisa, the lead author, is a Psycotherapist and self-confessed recovering narcissist. The insights are amazing. Click here to buy a copy on Amazon.

  • http://www.phplinkdirectory.com David DuVal

    It’s an important first step. Let’s suppose someone else uses a similar name or even the same name! If her book gets really popular, and someone else outranks her, that could cause a loss in sales for her.

    • http://www.twitter.com/alexblom AlexBlom

      Exactly. And I find with an older generation not only will they type the name of a .com in a search engine but the exact name of the product they are looking for.

      I’m certain the book will get popular and we don’t want people outranking on her own title!!

  • http://www.phplinkdirectory.com David DuVal

    It's an important first step. Let's suppose someone else uses a similar name or even the same name! If her book gets really popular, and someone else outranks her, that could cause a loss in sales for her.

  • http://www.twitter.com/alexblom AlexBlom

    Exactly. And I find with an older generation not only will they type the name of a .com in a search engine but the exact name of the product they are looking for.

    I'm certain the book will get popular and we don't want people outranking on her own title!!

  • Visitor

    Can you please explain further, for those of us who aren’t SEO experts? Why are the results you shared a poor indicator of SEO? People search for her book by typing in the title of her book. So? Again, I would just like to understand. Thanks!

    • http://www.twitter.com/alexblom AlexBlom

      Hi Visitor.

      I guess in it’s own it is not just poor SEO but also inefficient marketing. Knowing this product, and not sounding offensive, it is new and does not have a huge buzz around the name. For this reason the volume of people searching for her name is low.

      More importantly, people searching for the title of her book are already looking to buy so the website exists only to make sales where people are ready to buy, not generating new leads. Instead, top keywords could be relevant to what the book is, so when people search for ‘narcissism in marriage’ the book shows up. Then the website has an opportunity to generate NEW leads and even more sales.

      Does that make sense?

  • Visitor

    Can you please explain further, for those of us who aren't SEO experts? Why are the results you shared a poor indicator of SEO? People search for her book by typing in the title of her book. So? Again, I would just like to understand. Thanks!

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  • http://www.mynext.co.uk My Next

    Very true bit of advice.

    /me grabs a hammer to fix some bits

    • http://www.twitter.com/alexblom AlexBlom

      Good luck hammering!

  • jiminy_

    Makes sense to me and I had the same query.

    Thanks

    • http://www.twitter.com/alexblom AlexBlom

      Glad it was useful.Thanks for stopping by.

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  • http://www.socialmarketingtoolkit.com Social Marketer

    Further inquiry:>>>Instead, top keywords could be relevant to what the book is, so when people search for ‘narcissism in marriage’ the book shows up.Assuming this one of several keyword phrases you decide to optimize, how would you go about doing that. Strictly from on On-Page SEO perspective, ignoring Off page stuff. Or is that secret sauce?

  • http://www.socialmarketingtoolkit.com Social Marketer

    Further inquiry:

    >>>Instead, top keywords could be relevant to what the book is, so when people search for ‘narcissism in marriage’ the book shows up.

    Assuming this one of several keyword phrases you decide to optimize, how would you go about doing that. Strictly from on On-Page SEO perspective, ignoring Off page stuff.

    Or is that secret sauce?

  • http://www.twitter.com/alexblom AlexBlom

    Hi Visitor.

    I guess in it's own it is not just poor SEO but also inefficient marketing. Knowing this product, and not sounding offensive, it is new and does not have a huge buzz around the name. For this reason the volume of people searching for her name is low.

    More importantly, people searching for the title of her book are already looking to buy so the website exists only to make sales where people are ready to buy, not generating new leads. Instead, top keywords could be relevant to what the book is, so when people search for 'narcissism in marriage' the book shows up. Then the website has an opportunity to generate NEW leads and even more sales.

    Does that make sense?

  • http://www.redalkemi.com/ Rayees Qurayshi

    Very good post on seo,i also came across a blog that give more information regarding the same,you can also visit them at http://www.redalkemi.com/blog/seo-rank-build-links-to-rank-high/

    • http://www.twitter.com/alexblom AlexBlom

      Thanks!

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  • http://www.mynext.co.uk mynext

    Very true bit of advice.

    /me grabs a hammer to fix some bits

  • jiminy_

    Makes sense to me and I had the same query.

    Thanks

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  • http://www.twitter.com/alexblom AlexBlom

    @mynext / @jiminy_ Thanks for dropping by. I'm glad it was helpful!

  • http://www.twitter.com/alexblom AlexBlom

    Hi. Thanks for dropping by! While there is a little secret sauce generally providing something relevant and specific to the keyword is great.

    If I want to rank on 'Covert Narcissism' then I assume that is the title of the article I am writing.

    Hope that helps!

  • http://www.twitter.com/alexblom AlexBlom

    Glad it was useful.Thanks for stopping by.

  • http://www.twitter.com/alexblom AlexBlom

    Good luck hammering!

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  • http://www.redalkemi.com/ Rayees Qurayshi

    Very good post on seo,i also came across a blog that give more information regarding the same,you can also visit them at http://www.redalkemi.com/blog/seo-rank-build-li…

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    its a resourceful blog and got a lot to learn from it keep the good work on

    • http://www.twitter.com/alexblom AlexBlom

      Thanks. Much appreciated.

  • http://www.learningquranonline.com learning quran

    its a resourceful blog and got a lot to learn from it keep the good work on

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  • http://www.twitter.com/alexblom AlexBlom

    Thanks. Much appreciated.

  • http://www.twitter.com/alexblom AlexBlom

    Thanks!

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  • http://pulse.yahoo.com/_BD52IYMGOX7VJA3ONC6ETZMZKU James Hopkin

    They spend hours trawling through the points of pain and optomize conditions. Being a geek, it is sometimes difficult and easy to overlook the potential customers who are less focused on technology.

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    • http://www.twitter.com/alexblom AlexBlom

      James,

      I wanted to thank you for posting a comment on my blog. I judge the success and failure of my blog by comments so it is much appreciated.

      If you have not already, don’t forget you can subscribe by RSS or meail on http://www.alexblom.com/rss

      I hope all is well and feel free to reach out to me,
      Alex

      –
      Alex Blom
      PH: 647 704 5272
      Twitter: @AlexBlom
      Blog: http://alexblom.com
      LinkedIN: http://linkedin.com/in/alexblom/

  • http://pulse.yahoo.com/_BD52IYMGOX7VJA3ONC6ETZMZKU James Hopkin

    They spend hours trawling through the points of pain and optomize conditions. Being a geek, it is sometimes difficult and easy to overlook the potential customers who are less focused on technology.

    bittorrent movies

    • http://www.twitter.com/alexblom AlexBlom

      James,

      I wanted to thank you for posting a comment on my blog. I judge the success and failure of my blog by comments so it is much appreciated.

      If you have not already, don’t forget you can subscribe by RSS or meail on http://www.alexblom.com/rss

      I hope all is well and feel free to reach out to me,
      Alex

      –
      Alex Blom
      PH: 647 704 5272
      Twitter: @AlexBlom
      Blog: http://alexblom.com
      LinkedIN: http://linkedin.com/in/alexblom/

  • http://pulse.yahoo.com/_ZUSY54ECZDBPOZB5473KYDBVI4 Brown Willson

    Paper may be a narcissist is a fantastic read, if the inner workings of the brain and put them only on how the relations ego impact.
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  • http://pulse.yahoo.com/_ZUSY54ECZDBPOZB5473KYDBVI4 Brown Willson

    Paper may be a narcissist is a fantastic read, if the inner workings of the brain and put them only on how the relations ego impact.
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  • Andyrogers

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  • http://www.twitter.com/alexblom AlexBlom

    Hi. Thanks for dropping by! While there is a little secret sauce generally providing something relevant and specific to the keyword is great.

    If I want to rank on ‘Covert Narcissism’ then I assume that is the title of the article I am writing.

    Hope that helps!