I need to begin this blog with an apology. I’ve been exploring North America and not updated here at all! Check my Important Notice to see why. Don’t worry, the identity crisis is over and Kathy and I are nearly ready!

I’m an active member of Twitter, Facebook, Skype and comment many blogs. I’m a casual user of Blip.fm, Friendfeed, OnStartups, Buzz and more. I read about 70 articles per day in my RSS Reader. I’m no longer active on Identi.ca, Plurk, Xing, Ryze, Ning, Myspace and others I’ve probably just forgotten. Tonight I joined Snapgroups.com and Blippy is a temptation I’m resisting.

What point am I trying to make? There are more channels I can be using than I have time to contribute to. And that’s ok.

The temptation is to capitalize on every free channel you can. More channels means more coverage means more sales. However, sales over any social channel are not instant and relationships take time to build (I’ve put 4-5 years into relationships that are only just proving beneficial). It’s better to be known, popular, active and deep in 3 channels than shallow, borderline and occasional in 10.

Resist the temptation. Your biggest limit is time. Sit down, sort out how much time you have and only then figure out what websites to join (and how many).

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