July 25, 2009

Don't forget the others

First of all, apologies for my lack of absence over the past 3-4 weeks through all online mediums. I was quite sick and didn’t have the energy to contribute. As my friend @phycodes said when I made my first tweet in weeks ‘I was glad when I saw it. I thought you were dead’. Sadly neglecting this world means weeds (spam, emails, rss feeds) get out of control so I’m sorting through as fast as I can. If I haven’t responded to your contact it will happen, just give me a little time.

Being off the internet for so long gave me some fantastic perspective though. I see all too many ‘consultants’ (though everybody is these days) talking about how using the internet is going to double, triple or quadruple revenues.

What these people seem to forget is that while the internet may have reached a tipping point in Western Countries, ‘Social Media’ really has not. All too many connected people (my parents for example) struggle to track products online. It’s a generational thing and sometimes the Yellow Pages / local newspaper really is easier.

Being so active online makes it very easy to forget how the others live. If you run any form of local, offline or small business the internet is likely an extension, not the solution.

Ask yourself, do you target the others? Do you even know who they are and how? Before getting caught in the hype did you cover the bare basics for promoting your business? Or did you just forget about them and let somebody steal a very profitable, local and cheap market from you?

  • http://twitter.com/phycodes/statuses/2829659641 phycodes (Arash Amirnezami)

    Twitter Comment


    RT @AlexBlom Don’t forget the others | Alex’s Blog [link to post] – Posted using Chat Catcher

  • http://twitter.com/phycodes/statuses/2829659641 phycodes (Arash Amirnezami)

    Twitter Comment


    RT @AlexBlom Don’t forget the others | Alex’s Blog [link to post]

    – Posted using Chat Catcher

  • Anonymous

    Hi, Alex! This is a great post and I love the concept of reaching out to the “others” — but I question whether or not it’s a “generational” thing — I’m in your parents’ generation, but I gave up on the YellowPages and the daily newspaper a while ago…
    Kathy

    • http://en-gb.facebook.com/people/Alexander-Blom/560675894 Alexander Blom

      Hi Kathy,

      I understand what you mean, to many degrees it is not generational. At times I personally have preferred the Yellow Pages. I often hate to generalize and you did catch me out a little there ;) But I also don’t think it can be denied that statistically, young will be adopted into that world moreso than the old.

      • Anonymous

        Statistically, I COMPLETELY agree with you!

        By the way, it’s so good to see you back in action on Twitter and here. Looking forward to your future posts and Tweets! Goodnight!
        Kathy

  • http://www.facebook.com/people/Matt-Halliwell/767975650 Matt Halliwell

    Its good to see you back online @ Twitter… Too many ‘consultants’ online yeah? Guess people believe using the net may achieve set targets but sometimes the old method is better? Could be wrong here…

    Yeah I agree with what you said that the internet is likley an extension not the solution. The solution may vary from business to business right?

    All up good blog

  • http://twitter.com/phycodes/statuses/2829659641 phycodes (Arash Amirnezami)

    Twitter Comment






    RT @AlexBlom Don’t forget the others | Alex's Blog [link to post]

    – Posted using Chat Catcher

  • kathymagrino

    Hi, Alex! This is a great post and I love the concept of reaching out to the “others” — but I question whether or not it's a “generational” thing — I'm in your parents' generation, but I gave up on the YellowPages and the daily newspaper a while ago…
    Kathy

  • http://en-gb.facebook.com/people/Alexander-Blom/560675894 Alexander Blom

    Hi Kathy,

    I understand what you mean, to many degrees it is not generational. At times I personally have preferred the Yellow Pages. I often hate to generalize and you did catch me out a little there ;) But I also don't think it can be denied that statistically, young will be adopted into that world moreso than the old.

  • http://www.facebook.com/people/Matt-Halliwell/767975650 Matt Halliwell

    Its good to see you back online @ Twitter… Too many 'consultants' online yeah? Guess people believe using the net may achieve set targets but sometimes the old method is better? Could be wrong here…

    Yeah I agree with what you said that the internet is likley an extension not the solution. The solution may vary from business to business right?

    All up good blog

  • kathymagrino

    Statistically, I COMPLETELY agree with you!

    By the way, it's so good to see you back in action on Twitter and here. Looking forward to your future posts and Tweets! Goodnight!
    Kathy

  • Anonymous

    A deliberate adopter, I really enjoyed reading this!

    I think it’s more than a generational thing, too. Sometimes it’s due to geography (less access in rural areas) and economic (sure you can use the computer at the library, but ….) I can see how it’s a marketing thing … and also a level playing field thing, too.

  • karriann

    A deliberate adopter, I really enjoyed reading this!

    I think it's more than a generational thing, too. Sometimes it's due to geography (less access in rural areas) and economic (sure you can use the computer at the library, but ….) I can see how it's a marketing thing … and also a level playing field thing, too.

  • http://twitter.com/AlexBlom/statuses/2851244105 AlexBlom (Alexander Blom)

    Twitter Comment


    @mattsparks88 @phycodes Thanks for the RT’s guys, ‘Don’t forget the others’ [link to post] – Posted using Chat Catcher

  • http://twitter.com/AlexBlom/statuses/2851244105 AlexBlom (Alexander Blom)

    Twitter Comment


    @mattsparks88 @phycodes Thanks for the RT’s guys, ‘Don’t forget the others’ [link to post]

    – Posted using Chat Catcher

  • http://twitter.com/AlexBlom/statuses/2851244105 AlexBlom (Alexander Blom)

    Twitter Comment






    @mattsparks88 @phycodes Thanks for the RT's guys, 'Don't forget the others' [link to post]

    – Posted using Chat Catcher

  • http://twitter.com/mattsparks88/statuses/2852066551 mattsparks88 (Matt Halliwell)

    Twitter Comment


    @AlexBlom no worries there dude. Btw, I found an article about BSG… – Posted using Chat Catcher

  • http://twitter.com/mattsparks88/statuses/2852066551 mattsparks88 (Matt Halliwell)

    Twitter Comment


    @AlexBlom no worries there dude. Btw, I found an article about BSG…

    – Posted using Chat Catcher

  • http://twitter.com/mattsparks88/statuses/2852066551 mattsparks88 (Matt Halliwell)

    Twitter Comment






    @AlexBlom no worries there dude. Btw, I found an article about BSG…

    – Posted using Chat Catcher

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